The Influence of Ideograms on Modern Logo Design

Paper on the international influence that Chinese ideograms were starting to exert on the modern logotype design, by Jun Gong, Tianjin Technical University, 2007:


” … Traditional Chinese folk graphics has been the rich cultural heritage of the nation, which provided a wealth of design elements for the modern graphic design. Modern graphic design blends with traditional Chinese folk patterns to give them new characteristics of the times, not only represents the traditional culture and innovation, but also indicates that China’s graphic design is entering a new stage of development at the international level, to show the unique spirit of oriental culture. “


Chinese Traditional Folk Pattern and Modern 

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